Prioritization – an indispensable skill for all individuals in every sphere of life, but of particular advantage to a project manager. As practicing professionals, we not only work our way through a host of activities in a day but also face the widest variety of time parasites – tasks that raise their heads out of nowhere and demand our attention and effort. There are various examples of projects and individuals that have stumbled, even failed simply because the team and the manager tried to do too much at the same time and ended up doing little of importance to the project success.
Whether it is because doing too many things portrays us as busy or that we simply lack prioritization skills, it is amazing how many managers suffer from the illusion that the more tasks they get done in a day, the more successful they are in time management. They could hardly be far from the truth; time management is not only about efficiency, but also about effectiveness. At the end of the day, it is about how much value your activities have added to the project and the organization. And difficulties in achieving this value are compounded by the fact that time is a scarce resource. Hence managing time effectively as well as achieving the desired value calls for prioritization skills.
Just as most skills do, prioritization has a certain personal aspect to it; what works for one person may or may not work for another. Most managers work with a daily planner and a to do list that could be anything between a few lines scrawled on a piece of paper and a sophisticated software enabled calendar. While these tools are helpful, I think they are simply lists of what needs to be done. These say nothing of the criticality or value add of any task. Without taking these factors into consideration, we are again drawn into trying accomplish everything on the list and may end up doing almost nothing of significance.
There is a gamut of literature available on the different techniques of prioritization. At the core of each of these is an evaluation of each task on parameters that are vital and crucial to the project. The entire process can be built upon this base by following some simple steps.
1.Start with a simple To Do list that includes all the tasks that you think need to be completed in the day. Things that come up during the day also need to be added into this and planned for as the day progresses.
2.Identify the significant parameters for yourself, your project and your organization. Remember these are the factors on which you will evaluate your tasks and so they need to be significantly important and measurable. Another point to bear in mind is that you cannot have less than two or more than six such parameters. Any number outside this range calls for deeper analysis.
3.The ideal situation would be that you come up with two key parameters, the most common ones being importance and urgency or value and effort. Although the members of each pair are commonly mistaken to be interchangeable, more often than not a distinction is required. All that is important may not have to be completed within the next few hours. Likewise all tasks that may add benefits to the project may not require a great deal of effort.
4.A 2×2 matrix with one end of the scale representing Low and the other High can now be easily used to slot each task into a suitable compartment. Once this is done, it is easy to identify the sequence in which one should go about their tasks (High urgency, high importance or High value, low effort followed by others). Notice how this not only ensures that you get tasks done but actually ensures that the more valuable tasks get done.
5.In case of more than two key parameters, one would have to employ a rating of each task on each parameter and arrive at a cumulative or weighted score for each to decide on how to order them. Personally, I find this actually takes long and may actually end up being another task that you have to prioritize! Too many peas in this pod may mean similar and confusing factors that should be further rationalized. For me, the Urgent – Important matrix works best and has gotten me through some of the toughest projects.
Of course, in the end, you need to be careful that this carefully done exercise does not remain on paper while you give into the urge to carry out activities as you wish or as your boss wishes of you. Also make sure that you do not spend more than the necessary time on this exercise (depending on the volume, I would suggest 10 minutes at the start of the day followed by 2 to 3 minutes for each new task). Over time as you get comfortable with the process, you will use it without even thinking twice and in most areas of your life. However the few moments you spend on this simple exercise will offer long lasting benefits of better results and less scope for burn outs.






